In The Spotlight: Juliana Beltrán

A young and fresh Latin artist, making her way into the pop scene.

This week, the musicto community got introduced to a new and addicting sound and it’s all about pop with a Latin twist! Jenna and Andie couldn’t pass up on the opportunity to create a playlist centered around the track – Never be yours by Juliana Beltrán. If Juliana’s track is right up your alley, wait til you put this playlist on shuffle!

Check out the ‘Never be yours’ inspired playlists above – filled with the addictive fusion of Latin and Pop!

Following her 2022 single, “Dying to see you”, Juliana is making her presence known once more with a catchy new pop anthem titled, “Never be yours”. Juliana was very excited to share her latest single with her listeners. Her newest release has already been played thousands of times on Spotify since its release on February 9th.

After having a listen to “Never be yours”, what I loved about it is that you can really hear the influence of that Latin sound of Juliana. Her Latin-pop feel is beautifully emphasized. What’s more, the message of the song is powerful in itself. I’m pretty sure we can all relate to that in one way or another.

There’s so many things about this track that I enjoyed from the first time I listened. Right away, I was reminded of powerful pop artists like Camila Cabello and RAYE. Juliana’s vocals were stunning in this track and It’s been on repeat since. Her lyrics hit hard and her encouraging words stood out. “Never be yours” is based on a personal experience of the artist and helps capture the feelings of saying no to someone on your own terms. Things don’t always work out the way you expected and it’s empowering the way Juliana expresses that through her single, and with a catchy melody!

In her music video for this new single, you can find Juliana in her golden hour. You can also follow her Youtube channel below for covers of popular songs alongside her music videos.

Juliana was kind enough to answer some questions about her journey as a Latin artist, her unique pop-sound, and what we can hear from her next!

How was the transition in moving from a fully Latin artist to LA and merging into the pop scene?

Juliana: Challenging! It was very scary to leave my family and home to come and pursue this crazy dream. It’s all I’ve ever wanted to do so I didn’t even question it. I’ve always wanted to do more pop and rnb, it felt natural to let that part of me come out.

What moved you to pursue the genre of music you chose?

Juliana: I wanted to have more fun with what I was creating. Songwriting and music in general can feel really daunting at times, the stress from doing what we’re supposed to can feel stifling. I wanted to do music that I had fun singing along to.

Could you tell us about your breakout song/album/single and how that jump started your career?

Juliana: I released my first single at 18, Mapa ni Reloj, it got played in radios in Colombia and other Latin American countries. It opened up the Latin market for me and the songs that followed. A couple years later I had a song get picked up from Spotify, Hasta que te encontré, and that’s how a lot of new fans find my music.

Who are the music artists that inspire you?

Juliana: I love the 90’s, Selena, Christina Aguilera. More recent artists like Ariana Grande, Camila Cabello, and Alessia Cara have shaped my sound.

What was the inspiration behind ‘Never Be Yours’?

Juliana: I had recently gone through a funny experience and just wanted to laugh it off basically. I was getting to know someone and very soon into knowing them it was obvious I was not into it. He was older and condescending, it was very shocking and it made me realize I had so much power in saying no.

What can we expect from you next in your music journey?

Juliana: More stories, more sounds, more exploring and finding out who I am both as an artist and a person. I think we’re experiencing so many changes in this industry and in life in general so now’s the time to just go for it, no matter what the outcome ends up being.

Juliana Beltrán is a Columbian singer and songwriter. She likes to explore many different sounds of pop music in her own style as a young Latin artist. She’s known for her 2018 single, “Hasta Que Te Encontré”, which has been streamed over 2 million times on Spotify. Her latest single is following in its lead since its release date earlier this year. More of her music is being discovered on Spotify across playlists like: acústicas, Fresh Picks, and Ear Candy. Juliana made her debut with her single, “Mapa Ni Reloj” in 2016. Since then, Juliana has added 12 singles and an EP to her discography. Her newest single, “Never be yours” is her first release of 2024 and her latest in 2 years. If this single is a precursor for what’s to come next from Juliana, then we can’t wait!

Check out Juliana’s socials for upcoming releases and more!

Instagram: https://www.instagram.com/juliana.beltran/
YouTube:https://www.youtube.com/@juliana.beltran
Facebook: https://www.facebook.com/julianabmusic
TikTok: https://www.tiktok.com/@juliana.beltran.music
Twitter: https://twitter.com/julianabmusic/
Spotify: https://open.spotify.com/artist/5NfNMKwOPzCw9S1s3OMS6z

Track Listing

• Never be yours – Juliana Beltrán
• I Won’t Walk Away – Samantha LaPorta
• Crying in the Club – Camila Cabello
• Passion – Bailey Bryan
• Spotlight – Jessie Ware
• Strike – Little Monarch
• Cancel Your Plans – Mallory Merk
• Serenity – Shab
• Walk On By – RAYE
• Who Could Say No – Olivia Lunny
• New Normal – Taura Lamb
• Just A Kiss (Muah) – Enisa
• Take Our Time – Tianna Lee
• Woman Like Me – Nissa Seych
• Eyeing Us – Eimizah
• Erased – Szandra Mayer
• Feelin Good – La Shana Latrice
• more than friends? – sxpphire
• Canela – Tina Pámpano
• Body Language – ELIO
• Never Needed You – Mariel Darling

Playlist image by Markus Spiske on Unsplash