Policies & Procedures

February 2019

Introduction

“At the end, if I get a chance to look back on life, I’d be stoked to know that I helped to get more music out into the world.”

As of February 2019 the musicto community has spent over 4,000 hours doing just that, these policies & procedures are derived from everything we have learned during this time.

Community

It is important to understand that in choosing to become a musicto curator you are choosing to become part of a community.  musicto curators support each other, we follow one another’s lists and regularly look out for each other. We know that the fastest way to grow our playlists is to be supported by other curators who share the same goals and objectives.  Taking part in the community is an essential part of being a musicto curator.

The Core Behavior

To have your track added to your playlist and published on musicto.com curators must agree to the following:

  1. Track Submission

  2. Track added to playlists

  3. Track Sharing

  4. Community Interaction


1/ Track Submission

  • Deadline for receiving track submissions is midnight on Monday PST

  • Track to be submitted using the following protocol:

    • Send to: info+post@musicto.com:

    • Track name - Artist name

    • Link to track on Spotify (youtube or soundcloud if Spotify not available)

    • At least two paragraphs of text - at least 100 words - you need to create something of value for the reader

    • Attached image between 500 and 1200 pixels across and sent as a .jpg

    • Links to Artist’s digital footprint: Web, Twitter, Facebook, YouTube, Soundcloud, Instagram.

  • Track will be published by Wednesday morning.


2/ Adding Track to Soundsgood

  • By Wednesday the Curator must login to Soundsgood and have added the track to their playlist  

  • Curators can add as many tracks to the playlist as they wish

  • Playlist length is entirely up to the curator


3/ Track Sharing

Sharing tracks to Twitter, Instagram and Facebook is mandatory.  

Curators do not have to submit a track every week - however - if they choose to submit a track for publishing on musicto.com - they must share the track page to Twitter, Instagram and Facebook before Saturday of that week.

Curators are encouraged to follow the share protocols as outlined in the backstage area however they must include the #musicto hashtag when sharing to their social media accounts.


4/ Community Interaction

  • #Musicto Hashtag

    • The fastest way to grow your playlist audience is to develop relationships with other musicto curators. The easiest way to interact with them is to search for the #musicto hashtag on the social platforms and start to like, comment, share with their content. If a curator sees that someone is consistently interacting with and sharing their content - they will likely return the favor. When you are starting out with your list - to quote the immortal Gregg Alexander - “You Only Get What You Give” - the more you help other curators to reach a wider audience - the more they will help you.

  • Further Interaction

    • As you spend more time with musicto you will find playlists and individuals that you like - who’s music taste or writing style you resonate with - it is likely at that point that you will move from just liking their tweets and posts, maybe you'll reply - or comment - maybe you write a review on their Facebook page - maybe you publish their track on your own playlist.  Real community comes from deeper interactions than just blindly liking a post on Instagram or a tweet on Twitter - but it is the initial behavior that you can quickly adopt in order to identify the people you might want to interact with - and in turn - create the environment for people to interact with you.

Because we are a global community it takes a couple of days before everybody’s tracks are shared across all social accounts - which makes the weekend a great time to spend 5 or 10 minutes on your phone searching the hashtag on Twitter, Instagram and Facebook.

Community Minimums

  • You must publish at least one track a month.

  • When you publish a track you commit to sharing to social, with the #musicto hashtag before Saturday.

  • You must follow all active lists on Twitter, Facebook, Instagram and Spotify

  • Use Linktr.ee to set up bio on Twitter and Instagram

  • Create two additional playlists on your personal Spotify account:

    • My musicto - Where you add your track of the week and any other tracks from the community that you dig

    • Best of musicto - Where you add any track that is currently being distributed or promoted by the music to label

  • Read the monthly Curator email

Archiving Your List

We know that people’s lives change over time - falling in love, getting a new job, moving home, even getting ill - all of these things can be incredibly disruptive and sometimes your playlist might have to be pushed to the backburner.  If you need to take a break from your list let us know and we will “archive” it until you are ready to come back to it. Archiving means the following:

  • The list is removed from the playlist page on the Musicto.com website

  • The track submission form is removed from the playlist landing page

  • Your musicto.com email will be temporarily suspended

When you are ready to come back - let us know and we will put everything back in place.

Communications

Facebook

The primary place for the musicto Curator community is the closed Facebook group at:  https://www.facebook.com/groups/195753534324078/

It is important that you visit the group on a regular basis - there is a huge amount of information and experience that can really help you and this is where general community information will be shared.

Monthly Email Update

Every month we send out an email to all active curators - it is your responsibility to read the email.

Direct Communication

If you have a question that needs an immediate answer, please send an email to info@musicto.com, we will get back to you as soon as possible.

Sponsored Tracks / Signing Track

Once a list attains a level of visibility - and this is different for every list - there is the opportunity to generate revenues through promoting tracks, receiving sponsorship revenues and indeed signing single track distribution deals.  

These opportunities typically do not arrive until you have been growing your playlist for at least a year, so be patient. If you would like to learn more about how these programs work, take advantage of the musicto community in the facebook group or drop an email to info@musicto.com.

Slack Channel

We’d love to have more people contributing to the musicto vision, If you are interested in getting more involved ask Andrew directly about joining the Slack channel and what that would entail.