Rigormortis is defined as the muscular stiffening of the body following death. When Kendrick released Rigamortis in 2011 that was his message to every rapper in the industry that they were dead and there was nothing that they could about it. In the song he says,
The sun is under my feet, and I come in peace to compete
I don't run if you'd rather leap, my statistics go up in weeks
And I go visit the nearest creek, and I get busy on many MC
Really ballistic, anybody can see
Any assistance, everybody deceased
I'm persistence, recognize I be
Really too vicious, the permanent beast
And the demolition, breaking up the street
Seven years later he has the rap game in a choke hold and shows no signs of loosening his grip any time soon. Kendrick is one of my personal favorites from the millennial generation because he is one of the most complete artists in the industry period. His flow, word play, creativity, and not changing who he is for sales shows exactly why he’s at the top of the game.
You can learn more about Kendrick Lamar here:
About The Curator - Daevon Bryant
Daevon Bryant began his career in music in 2011 working for his family’s independent record label in Atlanta, GA. Working his way through the ranks, Daevon began to find a niche for finding quality talent and thus began his quest to find a way to give that talent an avenue to shine on. After years of research and development he is ready to that talent on display.
As the years progressed he began to grow into an entrepreneur investing music management, consumer goods, and technology. Regarding himself as an all-around business man he plans to expand his steadily growing portfolio and make splash in not only the music world, but the business world as well.