When you listen to hip hop in the south right now there is a sound that seems to be heard in a lot of the new generation artist. This sound seems to be getting hatted on quite a bit by some that feel hip hop should sound a certain way or be portrayed a particular way. What a lot of them don't realize is this sound has been around in the south long before the generation and artist they try to give the credit to and has been done very well on top of that.
While promoting my own artist from Alabama I came across this young guy who really impressed me. Only 17 and from Birmingham, Alabama Nick Simmons aka YBN Nahmir had built a huge fan base before he even broke one record in the music industry.
I remember hearing this song for the first time. It was during a time when the radio stations were dominated by artist from New York or California and hip hop was a lot about how they flowed over the beat and delivery. I remember not liking this track the first time I heard it also.
OK so normally when my kids come to visit me and my son tend to wander off to my desk and start to compare music and artist we like that are not signed to majors or not that well heard of like some of the others but still great artist. On our latest visit me and my son sat around listening to artist on YouTube and SoundCloud. He pointed out a couple artist that him and his sister listen to quite often and I'm really digging what these guys are doing.
About 6 to 7 years ago one of the A&R's I worked with approached me about working with a artist. At the time I still lived In Florida, and this artist was from Tuscaloosa, Alabama. I wasn't sure how that was going to work but this person assured me once I heard this guy I would definitely want to work with him.
Ok so I had to put this record on my list once I heard it. I'm writing this on the day It was released and it gave me one of the best feelings I've had in a while. Yes its a Trick Daddy track again but this time its a joint project he did with his label mates Trina and new comer to the label Mike Smiff.
YoungBoy Never Broke Again (and yes that whole thing is his name), Is from Baton Rouge, Louisiana. The same city and state as some other pretty huge recording artist. The difference for him is defiantly his age and sound. Being only 17 he seems to speak to the millennials with the words they feel they can relate to and live by. With his name alone he tells you he plans to never be broke again, and I think he is well on track with this record.
When I started this list I wanted to not only give anyone who listened to it a good taste of what the south can and will do on a major level but also on an indie level too. So I came across the guy while going through some stuff i wanted to add to my list. And after doing some homework on him i was pretty amazed on how he delivered that southern twang being from so close to the north east.
During the time of working on this list we had a pretty bad event happen in the south by the name of “Hurricane Harvey”. Harvey really did some damage to Huston, Texas and left a lot of families with no home and even stuck because practically the whole city became flooded. While watching the news I see a guy going around on his boat helping to rescue citizens. As they zoomed in you see it was this guy Trae Tha Truth. One thing I can say about Texas hip-hop is since I can remember they have always stuck together and tried to help one another.
If you start to list white rappers now a days in hip hop people tend to forget about Bubba Sparxxx from LaGrange, Ga. Most think of quite a few others from other areas because they seemed to have larger hit records.
When we are talking new-south hip-hop we cant go without mentioning 2 brothers from Tupelo, Mississippi. Swae Lee and Slim Jxmmi first showed up in a major way back around 2013 when producer Mike Will Made-It introduced them.
Being from Florida It wouldn’t be right If I didn’t give you a taste of that FLA sound. And one of the only ways to start it off and make sure you understand where that sound comes from is to give you some Miami.
When you think of the south most don’t think about the fact that Virginia is actually a part of the south. So a lot of dope records, artist and producers get left out because of this. There is a group of people from this area that helped shape what hip-hop is today.
I don’t feel I would represent southern hip hop very well without including this record. For anyone who has been in music or even into music in the south around my age they got a chance to watch what Master P did as an independent label owner and artist...
I've gotten a chance to watch quite a few interviews with Lil Yachty, and I have to say I’ve be really impressed with how he seems to stick to his guns on what he wants as a artist. I remember him going through a bit of back and forth with veteran rapper Joe Budden...
I think I was 19 when this record was released to the public. And by this time being a teen in my city in Florida If you had a car it was more than likely laced with subwoofers, amps, & tweeters. If you could hear yourself talking while playing music you didn’t have enough bass.
If you like your wheels big on your donk and teeth gold in your mouth. This record just might be a part of the soundtrack for your love scene. Plies gives it to you raw and uncut with his humor that we have grown to love over the last few years from his social media videos.
This record was the beginning of a whole new era in the south for music. It was proof that southern rappers could actually put out real hip hop. It gave validation to all of the southern rappers to come. After this record the south was here for the long hall in hip hop and able to do more than just make dance music with a few chants and a bunch of big bass.