Do we have space in our playlist for the biggest boy band in the world at the moment? We sure do. The work of BTS itself is proof of how powerful art and entertainment can be; but also, how can we resist such a delicious track as "134340"?
This South Korean septet have been breaking so many barriers and records, it's not even funny. Sadly, some people still look down on them for being a pop group, or being Asian. Well, these people are missing out.
BTS is definitely one of the most interesting phenomena in worldwide history of pop music - even if they don't just make pop music. Their sound is heavily shaped by hip hop (they have amazing rappers in the group, by the way), R&B, and they have been recently exploring with other rhythms such as reggaeton, tropical house, salsa, and now a bit of jazz and ambient music, with "134340".
As I write this, it's only been two days since "134340" was released (along with 10 more bops of their album "Love yourself: Tear"), and I anticipate their performance at the 2018 Billboard Music Awards ceremony in a few hours; they're the first Korean act to ever do it.
I admit I cannot keep up with everything BTS do. Every single thing is so full of meaning and context. This song, for example, is about Pluto; can you imagine? 134340 stands for the asteroid number of ex-planet Pluto. Don't ask me why, but there's a reason why there's a song about this in their album, and this reason is also connected with the other songs, and the album's name, which for its turn is related to their previous songs, albums, performances and music videos. I'm not kidding! And they ain't either. These guys work hard, their team don't play.
There is something so amazing in knowing that artists can use such a complex approach to market pop music and make literally millions of persons around the world be listening and trying to understand.
Besides that, BTS differs from a lot of Korean mainstream acts for their lyrics and for the way they make their own music.
Ah! What a time to be alive! I live for crazy stuff like that! Korean boys defying patterns in their own country, breaking records in Western media, experimenting with music and working incredibly hard to deliver the most accurately designed work for their fans... If that's not mind blowing enough to captivate the enthusiasts of art as a tool to eliminate limits and barriers (like us Dali & Jay-Z lovers), then I don't know what is.
You can learn more about BTS here:
About the curator: Ana Clara Ribeiro
Music, art and entertainment have always played a big role in the life of Ana Clara Ribeiro. She grew up in Gurupi (an inland city in Tocantins, the youngest State of Brazil), listening to all kinds of music, reading, writing, watching stuff and connecting them to her personal beliefs and other ideas she read about.
As she became a lawyer and a writer, all the topics to which she is constantly exposed continued to give her insights about life, people and the universe, through the lenses of art.
Nowadays, when she isn’t analyzing lawsuits or producing content about Law, Marketing, Business or Music, she is certainly doing something related to her various personal and professional projects, always to the sound of a playlist as eclectic as her life.