the Vision

To be the #1 Independent playlist brand on the planet

the Mission

To inspire a global audience of music lovers through the development of people powered playlists.


Core Values

These Are The Behaviors That We Value In People

  • Curiosity for new music

  • Supporting the development of artists

  • Creating connection between curators

  • Respecting other curators

  • Writing about music in a way that inspires others to listen

  • Exploring social media to connect with music lovers

  • Devoting time to grow a dedicated audience

Community Identity

I am someone who loves to connect with people over music.

I listen to a lot of music in order to find the songs that excite me.  I develop relationships with people and artists so that I’m constantly being exposed to new music.  I create stories around the tracks on my playlist and explore social media to share, interact with and inspire people to listen to a great song they might not have heard.

I believe in nurturing a creative community that enables people from all walks of life to connect the world through music.

Who Are You?

Music is probably the biggest thing in your life.  

Oh sure, you have family - parents, siblings, spouses, you might have close friends, a job, studies - all those things that make up a life but deep down you know that ultimately,  all those things could come and go whereas music, well - music's been with you forever, it'll never leave you and will never let you down.

You listen to a lot of music - no, seriously, it's pretty rare that you don't have something playing in the background.  If you're the type that goes to parties you probably prepare a playlist in advance, you know, just in case... 

But here's the cool thing about you - you're not a snob.  You're not one of those people that despises others for not knowing as much about music as you do.  You see sharing music as an opportunity to make other people's lives better, not worse.  If you curate a playlist for musicto it's because you love to make people feel good - not because you like to feel superior.

Who Are We?

Pretty much the people we described above.  

We're musicians, moviemakers, barristers and baristas, DJs, digital marketers and yet to be labeled.

We're introverts and extroverts, party people and bedsit loners.

We come together around our desire to share great music with the world.

Who Are We Looking For?

There are three things that we look for in new musicto Curators:

  • 15 minutes a day

  • Ability to Write

  • A desire to build your audience

15 minutes a day is what is required to do this effectively.  The thing about you is, you're already spending that much time on music - listening, reading about, compiling your own lists and talking about music to others.  Some days it's only 5 minutes, but other days - when you're writing your track submission or sharing your track with the audience, it could be as much as half an hour.  We know - this is a lot of time - most people don't have this time - but you're not most people.  

Ability to Write is how you will persuade people to listen to your playlist.  You don't have to be a J.K. Rowling or George R. Martin, you don't even have to write perfect prose, but you will need to be able to put into words why that track is worthy of someone's time.

A desire to build your audience is what makes you stand out from other curators. If you’ve spent the time to write a compelling reason as to why someone should listen to a track - you want as many people as possible to read it. You see Twitter, Facebook and Instagram as places to find people who will love listening to your playlist. Watching the growth in your social followers and Spotify subscribers inspires you to share more great music with the world.

What Do We Have?

  • An established and recognized brand

  • A strong and thriving global community of music curators

  • Highly visible website that receives thousands of track submissions

What Do We Offer?

  • A home for your playlist on

  • Branded Twitter, Facebook and Instagram accounts

  • Personal and professional development through training, mentoring and internships

  • Revenue opportunities from endorsements, artist promotion and track distribution

Interested In Learning More?